The grain thrives at any altitude up to 4,000 meters (13,000 feet) above sea level, in conditions that would leave most food plants struggling.”Quinoa is incredibly resilient, and can grow in poor or salty soils,

“It could provide a healthy, nutritious food source for the world using land and water that currently cannot be used.”

And yet, global consumption remains incidental compared to wheat, rice, barley or corn — less than 100,000 tonnes per year compared to hundreds of millions of tonnes for each of the other major grains and cereals.